Why reviews matter
Customers compare star ratings and recent reviews before they call. Google also uses reviews as a signal for local search results. A steady flow of fresh, genuine reviews helps on both fronts.
When to ask
Ask when the customer is happiest — right after the job is finished, the appointment is over, or the problem is solved. The longer you wait, the less likely they are to follow through.
Message templates
- “Hi [Name], thanks for choosing [Business] today! If we did a good job, would you mind leaving a quick review? It really helps a small business like ours: [link]”
- “Thanks again, [Name]! Your feedback helps neighbors find us. Here’s the link if you have 30 seconds: [link]”
How to automate it
Connect your booking or job system to a texting tool. When a job is marked complete, a review request goes out automatically — ideally by text, since it’s read quickly. Send one gentle reminder a few days later if they haven’t clicked. SwiftByte sets this up as part of our automation service.
Rules to follow
- Never pay for reviews or offer discounts in exchange for them.
- Never write fake reviews or have staff review you — it violates Google’s policies and US consumer-protection rules.
- Ask every customer, not only the ones you expect to be positive. Google discourages selectively soliciting only positive reviews.
- Reply to every review, good or bad, politely and quickly.